WEDNESDAY 30 APRIL 2008

WED 19:00 World News Today (b00b40vj)
The latest news from around the world.


WED 19:30 Pop Go the Sixties (b0088xvn)
Series 1

The Johnny Harris Orchestra

A colourful nugget of pop mined from the BBC's archive, as the Johnny Harris Band perform Satisfaction.


WED 19:35 Batman (b00b5q6q)
Series 2

Deep Freeze

Fantasy adventure series. The Dynamic Duo set their sights on thwarting Mr Freeze, who has threatened to turn the city into a giant glacier unless he is given one billion dollars.


WED 20:00 Life in Cold Blood (b00936vz)
Armoured Giants

David Attenborough meets the reptile heavyweights - the tortoises, turtles and crocodiles, showing what it's like to live within a suit of armour, and revealing a dynamic, warm and caring side to these ancient giants.

Mating giant tortoises fit together like spoons, green turtles passionately mate in tropical seas, a mother spectacled caiman rescues a huge creche of babies and sophisticated saltwater crocodiles ambush fish just like bears catching salmon.


WED 21:00 A History of Britain by Simon Schama (b0074l0y)
Series 1

King Death

Simon Schama continues his look at British history with the Black Death, the horror of medieval Britain. Those it did not kill were condemned to suffer decades of anarchy and unrest, not least King Richard II. But it created an unlikely breed of survivor - the country gent.


WED 22:00 El Cid (b0077tfh)
The epic story of the 11th-century Spanish hero Rodrigo Diaz de Bivar, better known as El Cid. Involved in a tempestuous marriage to the beautiful Chimene, Rodrigo plots against various royal factions to gain power after the death of King Ferdinand, but his greatest campaign is to rid Spain of its Moorish invaders. He drives the Moors to their last outpost - Valencia - for a tumultuous and decisive battle.


WED 00:50 Selling the Sixties (b009364s)
Documentary about Madison Avenue, home of the American advertising business, a semi-mythical place where the dreams of a new, affluent society were spun in the early 1960s. These were the 'days of heaven', when the country felt to many like a land of plenty and a land of hope - politics was reinvigorated thanks to a product known as new, improved JFK, consumerism was on the up and the challenges of Vietnam, feminism and the counter-culture still lay in the future.

Includes contributions from advertising legend George Lois and writer Gay Talese.


WED 01:50 David Ogilvy: Original Mad Man (b009pg3d)
Documentary about pioneering British advertising executive and self-proclaimed genius, David Ogilvy, who led a revolution in advertising, feeding dreams and shaping aspirations with famous campaigns, slogans and jingles. He started what eventually would become conglomerate Ogilvy and Mather in 1948 and the film reveals the extremes and eccentricities of the man through interviews with those who knew him and worked with him, including his widow and son and authors Peter Mayle and Fay Weldon.


WED 02:50 Timeshift (b0094yzq)
Series 7

The Rise and Fall of the Ad Man

Cultural commentator Peter York takes a characteristically insightful and witty look at the changing fortunes of British advertising through the story of the personalities who led it through its highs and lows.

Inspired by the maverick US advertisers of Madison Avenue, a new generation of British ad men created a unique style of advertising based on authentic British culture. It tapped into home-grown humour and marketed itself as almost a branch of the arts. During the 1970s, British ads came to be regarded as the best in the world.

But as York shows, the same combination of ambition, big spending and oversized egos which fed British advertising's glorious rise also led to a disastrous fall when the business climate changed in the 1980s. Now the British ad man has had to reinvent himself for a new, global market.

York gets the extraordinary inside story from top British advertising figures past and present including Alan Parker, David Puttnam, Tim Bell, Frank Lowe and the most successful ad man in the world today, Martin Sorrell.